Registration is now closed (this event already took place).
Join Radio Flyer and the IDEA Club for a super-rapid-fire (two hour!) case competition on May 15th. Help this iconic, 100+ year-old toy icon innovate new products, services, and business models as it enters the future of retail, amid massive industry change. What should Radio Flyer do next to grow its brand and keep thriving for another century? We encourage contestants to break from the traditional “old line” mass retail products and think big. You’ll pitch your ideas to Radio Flyer’s Head of Innovation in teams of up to three Kellogg students. 1st place winners will receive $2,000, and 2nd place receives $1,500.