HMA Growth Day: Juan Carlos Davila "State of the Hispanic consumer: the Hispanic market imperative"

In over 100 countries around the world, Nielsen provides the most complete understanding of what consumers watch and buy. In the U.S., Nielsen has delivered insights about consumers for almost 90 years. The Hispanic Market Imperative is a report that offers a fresh perspective on the Hispanic consumer segment of the U.S. economy. This report highlights the importance of the Latino market and provides insights to help marketers succeed in the opportunities that lie ahead. Juan Carlos Davila will be discussing the findings on the report and sharing his experiences working with the Hispanic Market in the US.

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