1st Years - Overview of Careers in Marketing

Join us as Professor Julie Hennessy reviews careers in Marketing. Julie Hennessy is a Clinical Professor of Marketing at Kellogg. Professor Hennessy's MBA and Executive teaching focuses on the development of Marketing Strategies to enhance long-term competitive advantage and profitability. She works frequently with research and technology-driven firms that desire to become more customer-centric, in both new product/services and mature product/services categories.

At Kellogg, she teaches three courses: Introduction to Marketing, Advanced Marketing Strategy, and the Marketing Consulting Course: Generating Profitable growth. In addition to MBA courses, she teaches extensively at the Executive level. Recent Executive teaching assignments have included work with Facebook, Hyatt, SC Johnson, Abbvie, Novartis, Nestle, McDonalds, Microsoft, ABInBev, and Textron.

Professor Hennessy has been a regular recipient of teaching awards at the Kellogg School. In 2007, she received the Lawrence G. Lavengood Outstanding Professor of the Year Award, Kellogg's top award for teaching quality and impact, as voted by the Kellogg graduating class. She had been a finalist (top 5 faculty members) in consideration for the Lavengood Award in 2004, 2005, 2006, 2007, 2013, 2014 and 2015. Professor Hennessy has also been recognized by her academic department, winning the Marketing Department's Core Course Teaching award. She has also received special student impact awards in 2009, 2010, 2011, and 2013.

Who Should Attend:

•  Students interested in careers in marketing or interested in learning more about careers in marketing.