Success Series: Being Ready to Sell Yourself and Your Ideas with Clinical Professor Craig Wortmann

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BEING READY
We are ‘selling’ more than we might think. We find ourselves in all kinds of selling situations, and we must be ready at a moment's notice. So what does ‘ready’ mean? It means knowing how to have a short impact conversation that leaves your partner wanting more. It means telling your story right now…no hesitation. And it means ‘working a room’ to find the key people, and engaging them in a way that makes you magnetic!
 
PRESENTER:
Craig Wortmann is a Clinical Professor of Innovation & Entrepreneurship in the Kellogg Innovation and Entrepreneurship Initiative (KIEI) and Founder and Executive Director of the Kellogg Sales Institute. He most recently spent 8 years as Clinical Professor of Entrepreneurship at the University of Chicago's Booth School of Business. He is the author of "What's Your Story?", a book that looks at how leaders and sales professionals use stories to connect, engage and inspire. In his book, Craig demonstrates the powerful impact stories have on the three most common performance challenges - leadership, selling and communication. Craig is also a columnist for Inc.com on the subjects of sales and entrepreneurship. Craig has been a sales person and entrepreneur for more than 20 years spending time at IBM Corporation and Dean Witter company.
 
After earning his MBA from Kellogg in 1995, Craig joined the Forum Corporation and quickly became the firm's new product launch and client recovery specialist. In 2000, Craig was recruited to join start-up WisdomTools as its CEO which he sold to a larger firm in 2008. Craig is the founder and CEO of Sales Engine Inc., a tools and services firm based on the belief that a company should treat sales as the engine of their business.
 
As a professional speaker and sales advisor, Craig helps to develop the knowledge, skills and discipline necessary to build a successful sales engine. In 2009, the venture backer's behind interactive marketing and web strategy firm, ClearGauge, sought Craig to become CEO while running his Sales Engine firm. Craig executed a turnaround by building a sales engine, cutting significant costs and developing a new web presence. ClearGauge was then acquired by a larger agency.
 
 

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