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Strategy Lessons from Small Businesses with Professor Mazzeo
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Professor Mazzeo will discuss his Strategy research, focusing on learnings from small businesses. Mazzeo has studied product differentiation and competition among independent motels, community banks and local insurance providers. His most recent work, "Roadside MBA" involved field research interviewing smaller companies in a variety of industries across the USA and several foreign countries. His presentation will cover insights from studying these companies and strategy lessons for larger businesses that can be drawn from them.
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Where
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340 East Superior Street, Chicago, IL 60611
Speakers
Michael Mazzeo
Michael J. Mazzeo is an Associate Professor in the Department of Strategy, and a Faculty Associate at Northwestern University's Institute for Policy Research and the Faculty Director of Kellogg's Chicago Campus. He serves on the editorial board of the Review of Industrial Organization.
Mazzeo's research focuses on empirical industrial organization, in particular the role of differentiation and endogenous product choice in firm strategy and market competition. His work has focused on developing new statistical methodologies for examining the role of product differentiation in markets, and quantifying these effects in industry studies. Mazzeo has published papers based on research in the airline, banking, health care, lodging, retail and telecommunications industries. He is also a co-author of the recent book: "Roadside MBA: Backroad Lessons for Entreprenuers, Executives and Small Business Owners"
Mazzeo teaches Kellogg's core class in Business Strategy in Kellogg's MBA and EMBA programs. He is a three-time recipient of the Chairs' Core Course Teaching Award. He is also the academic director of Kellogg's open enrollment executive program in Competitive Strategy. He joined the faculty in 1998 after completing his PhD in economics at Stanford University.