InContext Lunch and Learn: Retail Tech Innovation with Mixed Reality

Technology has changed the way consumers shop, along with their expectations of retail. Instead of a firm division between in-store and online, commerce is becoming more fluid, merging the physical and digital worlds into one unified landscape for shopping experiences. From procurement and retail optimization, to commerce and shopper engagement, mixed reality is a part of the technology stack driving revolutionary enterprise solutions.

InContext Solutions is the global leader in 3D simulation software for retail. First to market, they've built and honed their expertise by boldly challenging the traditional processes that have been in market for years. The data speaks for itself, they currently work with the top brands and retailers across the globe looking to stay competitive and relevant in a rapidly changing landscape. Their aim is to drive ideas and innovation with a platform that enables teams to ideate, evaluate, and activate at speed, scale, and cost.

We're very excited to have Ryan Werch, Vice President of Operations at InContext to speak about:
- High performing CPG companies and how tech is enabling innovation
- The role tech plays in process improvement
- Use cases and in-market examples of virtual merchandising
- Virtual enabled merchandising by ShopperMX

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Co-hosted with: Kellogg Tech Club