Kellogg Marketing Conference

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KEYNOTE SPEAKERS

Friday

Claudia Batten, COO of Victor and Spoils

Bridget Brennan, CEO of Female Factor and Author of Why She Buys

Saturday

Mark Addicks, CMO of General Mills Inc.

Alfredo Gangotena, CMO of MasterCard

PANEL TOPICS / PANELISTS:

Saturday only

  • Brand Perception Turnaround: How to Do It, When to Do It, and Why
    • Rishi Dhingra, Marketing Director, Old Spice and Gillette, Procter & Gamble
    • Christina Hennington '03, Divisional Merchandise Manager, Target
    • Kimberly Kadlec,  Worldwide VP of Global Marketing Group, Johnson & Johnson
    • Tim McIntyre, VP of Communications, Domino's
    • Jim Vurpillat, Director of Global Marketing for Cadillac Division, General Motors
  • Cause-Driven Marketing: The Mission & How It Resonates
    • Craig Bida, VP of Cause Branding & Nonprofit Marketing, Cone, Inc.
    • Ken Crites '97, Category Director, Specialty Beverages, Green Mountain Coffee Roasters
    • Wendy Kritt '84, Senior Director, Consumer Relations and CP Operations, Kraft Foods
    • Christine Madigan '92, VP of Responsible Leadership, New Balance
  • Creating Dialogue with Consumers: Value Co-Creation & Changing the Game
    • Claudia Batten, COO, Victors and Spoils
    • Jared Drinkwater ’04, Marketing Director of Marketing for Doritos,  Frito-Lay/PepsiCo 
    • Michael Holland, Executive VP and Group Head, Edelman
    • Rich Nanda, Principal, Deloitte
  • Mobile Marketing: What Marketers Need to Know
    • Zak Dabbas, Co-Founder and President of Punchkick Interactive
    • Tim McCauley, Director of Mobile Commerce, Walgreen Co.
    • John Owens '97, Head of Marketing, ING Direct USA
    • Jack Philbin '07, Co-Founder and President, Vibes
  • Neuromarketing: Inside the Mind of the Consumer
    • Jonathan Copulsky, Principal, Deloitte Consulting LLP
    • Roger Dooley, author of Brainfluence, NeuroscienceMarketing.com
    • Gary Singer, CEO, Buyology
    • Dr. Michael Smith: Senior Partner & Lead Neuroscientist in Consulting Practice, NeuroFocus
  • Social Media ROI
    • Chris Boudreaux, SVP of Business Integration at Converseon and Founder of Social Media Governance
    • Erich Marx, Director of Social Media Marketing, Nissan North America, Inc.
    • Mary O'Connell, Director of Global Digital Media, Clorox
    • Kurt Vanderah, General Manager, SocialMedia.org