Kellogg Marketing Conference

Our 2012 Sponsors
 Platinum

Kellogg Marketing Conference

 Kellogg Marketing Conference

Kellogg Marketing Conference
Gold
Kellogg Marketing Conference
Silver Green
Kellogg Marketing ConferenceKellogg Marketing Conference
Friday, January 20th – Wieboldt Hall, Chicago
9:30am - 10:00am Registration/Breakfast 
10:00am - 10:15am Welcome Remarks
10:15am - 11:15am Keynote Address
Claudia Batten, COO of Victor and Spoils
 
11:15am - 11:45am Break
11:45am – 12:45pm MBA Update Lecture 1
Kellogg Professor Andrew Razeghi
 
12:45pm – 2:15pm Networking Lunch
2:15pm - 3:00pm Practicum Session
Bridget Brennan, CEO of Female Factor
 
3:00pm – 3:15pm Break
3:15pm – 4:15pm MBA Update Lecture 2
Kellogg Professor Alexander Chernev
 

Saturday, January 21st – Donald P. Jacobs Center, Evanston
8:15am - 9:00am Registration/Breakfast 
9:00am - 9:15am Welcome Remarks
Sally Blount '92, Dean, Kellogg School of Management 
 
9:15am - 10:15am Morning Keynote Address
Mark Addicks, CMO of General Mills Inc.
 
10:15am - 10:30am Break 
10:30am - 11:45pm Morning Panel Sessions 
  • Social Media ROI
  • Neuromarketing: Inside the Mind of the Consumer
  • Cause-Driven Marketing: The Mission & How it Resonates
11:45pm - 1:15pm Lunch
1:15pm - 2:30pm Afternoon Panel Sessions 
  • Creating Dialogue with Consumers: Value Co-Creation & Changing the Game
  • Brand Perception Turnaround: How to do it, When to do it, and Why
  • Mobile Marketing: What Marketers Need to Know
2:30pm – 2:45pm Break
2:45pm – 3:15pm Ad Review led by Kellogg Professor Derek Rucker
The Ad Review will be an interactive session led by Professor Rucker to evaluate the impact and effectiveness of various advertising campaigns. 
 
3:15pm - 4:15pm Afternoon Keynote Address
Alfredo Gangotena, CMO of MasterCard Worldwide
 
4:15pm - 5:15pm Networking Reception
Wine generously provided by The Wine Group 

Kellogg Marketing Conference