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Friday, January 25th – Wieboldt Hall, Chicago
09:30am - 10:00am Registration/Breakfast
 
10:00am - 10:15am Welcome Remarks
 
10:15am - 11:15am MBA Update 1
- Professor Calkins
 
11:15am - 11:45am Break
 
11:45am - 12:45pm Keynote Address
- Neil Stevenson/IDEO
 
12:45pm - 02:15pm Networking Lunch
 
02:15pm - 03:00pm Marketing Lessons from 2012 Election
- Featuring Professors Diermeier, Edgerly, and Garthwaite
- Moderated by Professor Sternthal
 
03:00pm - 03:15pm Break
 
03:15pm - 04:15pm Keynote Address
- Rich Lesperance/Walgreens
 

Saturday, January 26th – Donald P. Jacobs Center, Evanston
08:00am - 09:00am Registration/Breakfast
 
09:00am - 09:15am Welcome Remarks
 
09:15am - 10:15am Morning Keynote Address
- Davide Grasso/Nike
 
10:15am - 10:30am Break 
 
10:30am - 11:45pm Morning Panel Sessions
- Big Data vs. Small Data
- Same Brand, New Audience
- Effective Management and Response to Crises in Marketing
 
11:45pm - 01:15pm Lunch (assigned rooms)
 
01:15pm - 02:30pm Afternoon Panel Sessions 
- Building Brand Ambassadors
- Marketing on a Small Budget
- Adventuring Outside the Traditional Customer Experience 
 
02:30pm - 02:45pm Break
 
02:45pm - 03:15pm Ad Review or orther Warm-up Activity
- Featuring Professor Rucker
 
03:15pm - 04:15pm Afternoon Keynote Address
- Gina Boswell/Unilever
 
04:15pm - 05:15pm Networking Reception