Video Content from the 2011 Kellogg Marketing Conference

SATURDAY EVENTS

Keynote Address: Bill Rasmussen, Founder, ESPN 1/22/11

2011 Kellogg Marketing Conference: Marketing Case Come to Life

A Repositioning Challenge and Success from Bel Brands USA 1/21/11 Moderator: Derek Rucker, Associate Professor of Marketing, Director of the Center for Global Marketing Practices, Kellogg School of Management at Northwestern University Panelists: Tom Browning, SVP, Group Business Director, DDB, Chicago Greg Hughes, KSM '02, VP, Sales and Marketing, Bel Brands USA Ann Legan, KSM '01, Director of Marketing, Bel Brands USA Montrew Newman, Group Director of Strategy, OMD Isabelle Ortiz-Coche, Chief Marketing Officer, Bel Brands USA 1/22/11

FRIDAY EVENTS

2011 Kellogg Marketing Conference: MBA Update I:

MOHAN SAWHNEY, McCormick Tribune Professor of Technology, Director of the Center for Research in Technology and Innovation, Kellogg School of Management, Northwestern University. 1/21/11