The biggest night in football is also the biggest night in advertising - the Super Bowl.  For the last 17 years, Kellogg has been conducting the Super Bowl Ad Review, where professors and students will grade the Super Bowl advertisements in real time based on strategic criteria known as the ADPLAN and produce a final ranking of their most - and least - effective advertisers.

Join Professors Tim Calkins and Derek Rucker in ranking the Super Bowl ads in real-time and learn how ads can help build brands, drive sales, and boost a company’s profits through an evening of sporting excitement on 7 February 2021.

More about ADPLAN

Join the Excitement

Didn't manage to apply for the Ad Review? No worries! The KMC will be streaming updates on our Instagram page throughout the event. 
Follow us to be a part of the biggest night in advertising and use the hashtag #KelloggBowl to join in the conversation!