The Annual Kellogg Marketing Competition (AKMC) is an annual event dedicated to giving first-year Kellogg students an opportunity to use their skills and creativity to work on a marketing campaign from beginning to end.  Students form teams of 5-6 students and are assigned randomly to a real product from a sponsoring company.  Teams have to create a full marketing campaign around the project, culminating in a special AKMC pitch competition to current brand managers of CPG companies, marketing professors, and KMC executive committee members.

The AKMC facilitates access to popular companies’ recruiters and brand managers, and gives participants a great opportunity to exhibit their interest in marketing and to develop stories to share during interviews. Most importantly, AKMC is regarded as one of the most exciting and fun events at Kellogg!

Participating Brands

This Year's Winners

  1. Heinz Honeyracha (Promotion portion winner)
  2. Hello Hemp Seed Oil Toothpaste (Ads portion winner)
  3. Snickers Peanut Brownie (STP portion winner)