Overview of Marketing Majors

The Kellogg School’s Marketing curriculum provides students with the insights needed to identify Marketing opportunities and develop appropriate strategies to put them into action. A variety of teaching methods assures a balanced exposure to theoretical problems and actual managerial situations, addressing issues in consumer and business products and services. Courses assess or analyze behavioral concepts and quantitative methods and provide opportunities for applying knowledge in a wide range of situations.

The Marketing Department offers two majors: Marketing and Marketing Management. The Marketing major is designed for students seeking a broad understanding of Marketing. It is appropriate for students planning careers in areas such as management consulting and general management.

The Marketing Management major is aimed at students planning careers in Marketing. As with the Marketing major, courses expose students to the major concepts and tools that serve as the foundation for the theory and practice of modern Marketing. The Marketing Management major requires a greater breadth of understanding of the concepts and tools and a greater depth of understanding of their application. This major is particularly suited for careers in industries such as packaged goods, high tech, e-commerce, entrepreneurship, business Marketing, consulting, retailing, sales management and Marketing research.

Marketing Major Requirements (4 courses)

MKTG 430: Marketing Management
MKTG 450: Research Methods in Marketing
Any 2 additional course units beyond 430

Note: students waiving 430 and/or 450 still need to complete four additional courses to complete the major

Marketing Management Major Requirements (6 courses)

MKTG 430: Marketing Management
MKTG 450: Research Methods in Marketing
MKTG 922: Advanced Topics in Marketing
Any 3 additional course units beyond 430

Additional Information

Click here for delineation of Marketing vs. Marketing Management Majors
Click here for all Marketing department course offerings
Click here for all Kellogg major requirements.

Course Descriptions

Click here to see a detailed list of all the Marketing course offerings at Kellogg.

Faculty

To learn about the Kellogg faculty, click here.